If these guys were the faces advertising the one item you didn’t need, you still wouldn’t be able to resist the bait
By: KickerGH Staff
In an era when footballers around the world receive plenty from endorsement deals, Ghanaian stars are no exception to what’s increasingly becoming the rule. That said, there are some who wield a greater pull than the rest, hence this list of Black Stars players likely to reap most away from the field.
Easily the best-known of all modern-day Ghanaian internationals and unarguably the most commercially viable of the lot, Stars’ skipper Asamoah Gyan would rake in cash for any brand that gets his endorsement. Gyan, Ghana’s all-time topscorer and holder of a bunch of African records at the Fifa World Cup, has certainly got the Midas touch. If he’s done it for the likes of Melcom and Royco, he could for anyone!
Ayew is easily one of the most marketable figures among the current Black Stars. This son of the legendary Abedi Ayew is considered by many as the natural rival successor to Gyan as captain of the team and, for most people, already represents the face of the Stars. It helps that Ayew — who, before his recent Unibank deal, graced FanMilk ads — is easy on the eye and also possesses a decent reputation.
The younger Ayew isn’t exactly the most popular Ghanaian footballer back home, though mainly for reasons regarding his attitude and style on the pitch. Still, he bears that famous surname which could always endear him to the masses and shrewd businesses: his dad Abedi was the face of Parlays biscuit and elder sibling ‘Dede’, as already mentioned, boasts his fair share of commercial deals. Given Jordan’s obvious love for sagged pants (aka Otto Pfister), an underwear-selling brand could put his image to great use — er, just saying.
He is arguably the hottest ‘ish’ in town; with respect to star appeal and endorsement-attracting quality, Schlupp could be Ghana’s David Beckham. Playing in arguably the finest league on the planet, the Hamburg-born’s ingredients for commercial success are spot on. Last season, he added a gilded edge to his already glittering package by aiding little Leicester City to a shock Premier League triumph. With those boyish, fresh looks and almost always being in the news for the right reasons, fancy him on a giant billboard near you soon.
A more understated character, Asamoah’s reach as one of the most consistent Ghanaian performers in Europe (till recent injury woes struck) makes him a potentially very valuable product. Voted into the Serie A Team of the Year in 2014 and as Ghana Player of the Year in the preceding two years, the former Liberty Professionals man’s profile is definitely one that could be cashed in on.